Brexit Metaphor No 74
A lot of prosecco is drunk in Britain on New Year's Eve. So Boris Johnson must have been right: the Italians will want to continue selling their prosecco to Britain even after Brexit. Given the undisputed nature of this fact, it can mean only one thing: that the EU wants a free trade deal with Britain just as badly as Britain wants a deal with the EU.
However, the problem in this argument is that it oversimplifies the situation. Einstein had something to say on this topics:
"everything should be made as simple as possible, but not simpler!”
Britain's exports to the EU equal around 12% of the country's GDP, while EU-27 exports to Britain total only 3% of the GDP of the EU-27. So despite what Boris says, Britain will be impacted four times more strongly by potential trade disruptions caused by Hard Brexit than the impact the EU may suffer.
In 2018 Boris gave the world a new word: "cakeisim", i.e. "have your cake and eat it." In 2019 his contribution to civilisation can be marked by the following new word:
Proseccoism: a cocktail of egocentrism and oversimplification
After all, what is wrong with putting yourself first and expecting that the world will rotate around you?
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| Prosecco (Source: Wikipedia) |
Notes:
1. Timeline: This article is part of a series of original #BrexitMetaphors published daily. A total of 74 have been posted so far and another 87 Brexit Metaphors will be published every day until the planned Brexit date of March 29, 2019.
2. Disclosure: The author has a master's degree in European Integration. He also thinks he knows a bit about business, economics, entrepreneurship, China, history, geography, science and Rubik Cubes.
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Have you heard of "Proseccoism"? - a cocktail of egocentrism and oversimplification.
ReplyDeleteIf you'd like to learn more, you can ask Boris Johnson about it. He also invented "cakeism" after all.
Nail head hit. And as for the Twitter nonsense I'm seeing this morning about the UK being a Global Power..... All I can say is, can you show me the directions to la la land please, because I'd love to live there.
ReplyDeleteSpot on!
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